Voice Communication in Instant Messengers is Gradually Replacing Calls

The newspaper Vedomosti found out from the largest telecommunications companies how much more often they started using voice calls in instant messengers compared to last year. The figures vary from operator to operator, but the overall picture is clear: people are increasingly choosing instant messengers for calls.

Voice Communication
Voice Communication

According to Tele2, since June 20, 2017, voice traffic in instant messengers has grown 10 times. Although it is not clear that the company has counted for voice traffic (only calls or also voice messages), the increase, in any case, is quite significant. Some people make up to 50% of all calls via instant messengers. Most people communicate in WhatsApp and Viber. “MegaFon” noted that its subscribers also began to use calls to services for communication more often, though only by 20%. The management of “Beeline” did not specify exact figures, but the traffic to voice communications in instant messengers has increased among its customers.

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In Tele2, the situation is explained by the fact that calls via instant messengers are simply more convenient (in one application it is possible to call and correspond) and cheaper (many people have unlimited access to services for communication). In addition, over the past year, improved coverage of the cellular network of the fourth generation. This explains why voice calls in instant messengers are the most popular among residents of large cities.

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Voice Communication in Instant Messengers is Gradually Replacing Calls
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